Posts from — August 2009

Among the most well known diamonds is the
Hope. This 45.52 carat steel blue diamond
is currently on display at the Smithsonian.
The legends of the ill-fortune and curse
bestowed on the possessor of the Hope
Diamond are many. This diamond was
donated to the Smithsonian in 1958. The
Hope was originally a rather flat, blocky
110-carat rough.

The Dresden Green stands out among the
natural colored diamonds. It is the largest
green diamond in the world weighing
40.70 carats. This diamond is historic, large
and has a natural green color with a slight
blue overtone. These facts make it virtually
priceless.

The Conde Pink is a pear shaped and
weighs 9.01-carats. This pink diamond was
once owned by Louis XIII.

The Tiffany Yellow diamond a beautiful
canary-yellow octahedron weighing 287.42
in the rough (metric) carats discovered in
either 1877 or 1878 in South Africa. The
gem after cutting boasts the extraordinary
weight of 128.54 carats. And until recently,
was the largest golden-yellow in the world.

The Koh-I-Noor ( Mountain of Light ) is now
among the British Crown Jewels. This
diamond weighs 105.60 carats. First
mentioned in 1304, it is believed to have
been once set in Shah Jehan‘s famous
peacock throne as one of the peacocks eyes.

The Agra is graded as a naturally colored
Fancy Light Pink and weighs 32.34 carats.
It was sold for about 6.9 million in 1990.
Since this sale, it has been modified to a
cushion shape weighing about 28.15 carats.

The Transvaal Blue is pear cut. This blue
diamond weighs 25 carats. It was found in
the Premier Diamond Mine in Transvaal,
South Africa.

The Great Chrysanthemum was discovered
in the summer of 1963, in a South African
diamond field. This 198.28-carat fancy
brown diamond appeared to be a light
honey color in its rough state. However,
after cutting, it proved to be a rich golden
brown, with overtones of sienna and burnt
orange.

The Taylor-Burton Diamond is a pear-shaped
69.42 carat diamond. Cartier of New York
purchased this diamond at an auction in
1969 and christened it “Cartier.” The next
day Richard Burton bought the diamond
for Elizabeth Taylor. He renamed it the
“Taylor-Burton”. In 1978, Elizabeth
Taylor put the diamond up for sale.
Prospective buyers had to pay $2,500
each to view the diamond to cover the costs
of showing it. Finally, in June of 1979, the
diamond was sold for nearly $3 million dollars.

So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn’t as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.

Overall, an online catalog is the least expensive
way to advertise your jewelry wholesale company –
but with all of the online jewelry stores and online
wholesalers, it may not be the most effective way
to make sales. A print catalog should strongly be
considered for a direct mailing.

If you make your own jewelry, you will need to get
good pictures of the jewelry – preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
professional take the photographs. It is cheaper to
do it yourself, of course.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and take it to a print shop that
can handle the job. This will cost money –
especially since the pages need to be glossy and
in color, and the catalog will need to be bound –
but this expense will be well worth it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply
find a reputable company who either sells mailing
lists or does the mailing for you. You can actually
request lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry – or any other criteria that you set. In most
cases, it is best to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a
reputable direct mail company! This is an investment
in the future of your business, and your jewelry
wholesale catalog needs to be perfect in every way –
and the mailing needs to go off without a hitch!